education

BA, Graphic Design  

May 2011

College of Mount St. Joseph 

AA, Applied Science Design/Computer Graphics  

July 2009

The Art Institute of Cincinnati 

career

Marketing Designer

June 2013 – Present

Eyecare on the Square

​

• Ideate and craft compelling visual assets for website, social media, digital communications, and print that reflect design strategy to encourage brand recognition and product purchase.

• Conduct market research and collaborate with marketing professionals cross-functionally to create cutting-edge and on-trend designs that align with target market interests.

• Develop new standard marketing materials to connect consumers to the brand via internal and external publications.

• Provide visual promotional materials and spearhead the coordination of events and large meetings with the purpose of sponsoring company brand presence with clients, stakeholders, and target audiences. 

• Support website user experience and design to help digitally position the brand by focusing on a consistently branded, visually appealing, and intuitively designed online interface.

• Work directly with business leaders to propose and collaborate on strategic marketing initiatives designed to ensure seamless product execution.

​

Visual Designer

Feb 2018 – Jan 2019

MadTree Brewing

• Partnered with the marketing team to strategize and improve all aspects of channel development including POS/display, apparel, website/social, video/photography, packaging, and taproom events.

• Responsible for conceptualizing and managing the corporate brand identity across digital markets by managing the design of products and product channels to drive sales and increase brand awareness.

• Provided collaborative feedback on team design projects to better optimize design materials. 

• Collaborated with marketing and sales teams’ leaders to integrate brand/ product design, features, style, and vision into custom, visual presentations presented to boost external sales and internal morale.

​

Visual Designer

Jan 2015 – Feb 2018

The Kroger Company

• Execute all digital design stages and operations from UX wireframes to final hand-off for development.

• Governed the use of standardized branding templates and guidelines to ensure uniform brand recognition.

• Collaborate with product management, marketing, user experience teams, and developers to define and implement innovative solutions to propel the product direction, visuals, and site experience.

• Created custom design items including billboards in high-traffic areas that bolster brand strategy to boost purchases.

​

Visual Designer

Oct 2011 – Jan 2015

PrintManagement, LLC

• Designed 100+ internal /external publications using color, type, illustration, photography, and layout techniques.

• Developed strong working relationships with customer service to ensure seamless product execution.

• Responsible for preflight and preparation of files for output to proof, plates, and a variety of printing devices depending on product needs and the production environment. 

​

want to learn more?