Every child is an artist. The problem is how to remain an artist once we grow up.

Pablo Picasso

education

BA, Graphic Design  

May 2011

College of Mount St. Joseph 

 

AA, Applied Science Design/Computer Graphics  

July 2009

The Art Institute of Cincinnati 

 

career

Marketing Designer

June 2013 – Present

Eyecare on the Square

  • Ideate and craft compelling visual assets for website, social media, digital communications, and print that reflect design strategy to encourage brand recognition and product purchase.

  • Conduct market research and collaborate with marketing professionals cross-functionally to create cutting-edge and on-trend designs that align with target market interests.

  • Develop new standard marketing materials to connect consumers to the brand via internal and external publications.

  • Provide visual promotional materials and spearhead the coordination of events and large meetings with the purpose of sponsoring company brand presence with clients, stakeholders, and target audiences. 

  • Support website user experience and design to help digitally position the brand by focusing on a consistently branded, visually appealing, and intuitively designed online interface.

  • Work directly with business leaders to propose and collaborate on strategic marketing initiatives designed to ensure seamless product execution.

Visual Designer

Feb 2018 – Jan 2019

MadTree Brewing

 

  • Partnered with the marketing team to strategize and improve all aspects of channel development including POS/display, apparel, website/social, video/photography, packaging, and taproom events.

  • Responsible for conceptualizing and managing the corporate brand identity across digital markets by managing the design of products and product channels to drive sales and increase brand awareness.

  • Provided collaborative feedback on team design projects to better optimize design materials. 

  • Collaborated with marketing and sales teams’ leaders to integrate brand/ product design, features, style, and vision into custom, visual presentations presented to boost external sales and internal morale.

Visual Designer

Jan 2015 – Feb 2018

The Kroger Company

 

  • Execute all digital design stages and operations from UX wireframes to final hand-off for development.

  • Governed the use of standardized branding templates and guidelines to ensure uniform brand recognition.

  • Collaborate with product management, marketing, user experience teams, and developers to define and implement innovative solutions to propel the product direction, visuals, and site experience.

  • Created custom design items including billboards in high-traffic areas that bolster brand strategy to boost purchases.

Visual Designer

Oct 2011 – Jan 2015

PrintManagement, LLC

 

  • Designed 100+ internal /external publications using color, type, illustration, photography, and layout techniques.

  • Developed strong working relationships with customer service to ensure seamless product execution.

  • Responsible for preflight and preparation of files for output to proof, plates, and a variety of printing devices depending on product needs and the production environment. 

want to learn more?

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Cincinnati, Ohio  |  Copyright © 2016 taylorjeanrose  |  taylorjeanrose@gmail.com